MORE THAN HALF OF THE INTERNET USERS ARE FROM RURAL INDIA

Repoter 11
06 Apr, 2024

45 crore active Internet users were in rural India as per the reports up to 2023. In comparison, only 38 crore active users were in urban areas. In 2023, the number increased to 82 crores(approximately) from 62 crores of last year 2022. The growth is 78% in the rural area from last year. It is reported that approximately 90% of Internet users surf daily spending an average of 1.5 hours. While e-commerce, digital payments, and online learning are urban-centric activities. OTT, Communication, social media, and online gaming are equally distributed. Only 28% of countrymen use cash on delivery in online shopping and the rest use online payment modes only 70% of digital payment users are from urban India.

The report shows 86% of Internet users or 71 crore people are signed up for OTT audio and video services. About 76% use the Internet for communication,70% for social media, and 53% for online gaming. Over 80% of OTT users use music streaming apps. Music streaming growth is very high. The rise of digital entertainment services is also very high due to the rise of non-traditional devices like, smart TVs, smart speakers, fire sticks, and Chrome cast. There are more people accessing video content on the internet only 21 crore on devices and 18 crore on conventional TV. This shows that India is going in a digitized way very fast.

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